The International Inland Tourism Fair, INTUR 2026, will take place from November 12 to 15 at the Valladolid Fair.
The Ministry of Culture, Tourism and Sport will be present at INTUR with a 447 square meter stand, located in pavilion 2, from where the range of tourist resources that dot the towns that make up the Community will be made known to both professional visitors and the general public.
The Castilla y León stand will be surrounded by the stands of the 9 Tourism Boards and El Bierzo Regional Council, which will showcase their specific offerings, thus complementing the promotional work of the Junta de Castilla y León.
The regional stand will welcome visitors with a large information desk where brochures showcasing the region's full range of tourist offerings will be distributed. A prominent feature of the promotional space is the stage, located in a key area, where various presentations, activities, and performances will take place, covering both tourism and culture.
Food and wine will play a prominent role at the Castilla y León stand, serving as a key cross-cutting resource for promoting the region. A dedicated space will host presentations, tastings, and product samplings, in collaboration with the Castilla y León Wine Routes and, this year, with the participation of the Brand "Posadas Reales".
The stand will dedicate ample space to promoting the Regional Museums of Castilla y León: the Museum of Human Evolution (MEH) in Burgos; the Museum of Contemporary Art of Castilla y León(MUSAC) in Leon; the Museum of Iron and Steel and Mining of Castilla y León in Sabero (Leon); and the Ethnographic Museum of Castilla y León in Zamora. These museums are among the most interesting cultural and tourist resources the region has to offer. The stand at INTUR will feature an exhibition area showcasing various pieces from each museum, and will host a presentation and several thematic workshops related to the museums throughout the weekend.
The Brand "Posadas Reales", quality rural tourism establishments, will have a promotional space through a videomapping where they will showcase their offer and from where they will invite visitors to discover the brand of tourist excellence of Castilla y León.
Tourism Marketing INTUR Business
To support tourism marketing, the Regional Ministry is once again collaborating on INTUR Business, the professional component of the trade fair, which will take place on Thursday, November 12. This business event will feature scheduled meetings between national and international tour operators, with an expected participation of over 70 specialized operators and more than 800 professionals and businesspeople from the sector, who will participate in INTUR B2B.
