MEASURE 35. PREPARATION AND IMPLEMENTATION OF SPECIFIC PLANS FOR THE IMPROVEMENT OF INFRASTRUCTURES ASSOCIATED WITH NATURE TOURISM, HUNTING AND FISHING IN AREAS AFFECTED BY FIRES.

General information

A specific plan will be developed regarding tourist signage to assess its condition following the fires. This plan will include an inventory of existing signage, enabling not only the replacement of damaged signs but also the installation of new ones, thereby strengthening the tourism promotion plans for the cultural and heritage resources of the affected areas.

MEASURE 36. TOURISM PROMOTION PLANS FOR THE CULTURAL AND HERITAGE RESOURCES OF THE AFFECTED AREAS.

General information

Actions will be taken to promote and encourage tourism marketing in the affected areas.

To this end, a specific tourism promotion campaign will be carried out, and its presence will be reinforced in promotional channels such as the Tourism Portal of the Junta de Castilla y León, social networks, etc.