TOURIST CONTENT ACTIONS IN APPLICATION OF AGREEMENT 34/2025 OF AUGUST 20, OF THE REGIONAL GOVERNMENT OF CASTILLA Y LEÓN , WHICH PROGRAMS ACTIONS FOR THE RECOVERY OF AREAS AFFECTED BY FOREST FIRES IN THE SUMMER OF 2025.

  1. Brand "Posadas Reales") event on September 24th in Vigo de Sanabria, one of the hardest-hit towns, at the "Posada Villa Lucerna," changing its original location to the Casona del Pinar in Pozal de Gallinas. Information session followed by the Annual Brand "Posadas Reales" Assembly.
  2. Rural Tourism Days held at a rural hotel, inn, or heritage property in Bierzo or Sanabria. October 26.
  3. Organization of specific FamTrips in locations around the towns particularly affected by the fires, taking advantage of the presence of influencers linked to the " Vinoinfluencers World Awards ," an event of which we are the main sponsor.
  4. Promotional events at Intur: folklore groups and artisans from the affected areas will be featured on the stage at the Intur institutional stand. A tourism promotion event will also be held in the affected areas through immersive virtual reality.
  5. A fall video and campaign linked to the sites showcases the tourist resources of the affected areas in a positive light.
  6. Social media video campaign based on reels featuring celebrities linked to Castilla y León inviting people to travel to Castilla y León: "Castilla y León, a trip worth taking. Now more than ever."