Professional jury

Ángel ParadaÁngel Parada An entrepreneur with a distinguished career spanning more than 30 years in communications, marketing strategy, and advertising. In addition to his role as a judge for the Effectiveness Awards, he has served as an advisor to the General Directorate of Tourism of the Community of Madrid, an advisor to the Madrid Tourism Association, and a consultant on Gastronomy and Sustainability for the Ibero-American General Secretariat. He is Vice President of the Royal Academy of Gastronomy, after seven years as Vice President of the Madrid Academy. His contributions include the Academy's communications and the development of programs such as #QuébiensecomeenMadrid. He has also contributed to gastronomy sections for the newspapers 20minutos and El Confidencial, and acts as an advisor for the Extraordinary Chair of Circular Economy in Municipal Markets at the Francisco de Vitoria University and the Madrid City Council.